WHS Halo appeals to aspiration with retail literature
Designed to support sales to homeowners, WHS Halo – one of the UK’s leading systems companies – has produced four new 12-page full-colour retail brochures that detail its System 10, Rustique, Eclipse and Eclipse esthétique based home improvement products to consumers in an attractive and easy-to-understand fashion.
High-quality, aspirational photography presents the main products groups in an aesthetic context designed to appeal to potential purchasers; while the content structure presents them in a logical, accessible format. The brochures cover subjects such as energy saving efficiencies, sound insulation, security, low maintenance and eco-friendliness. It also deals with all of the main product groups, such as: windows, doors, patio doors, conservatories and concertina bi-fold doors.
A high level of interchangeability between the systems means that a huge range of styles, performance benefits and sales options can be sourced from a single systems supplier. The flexibility of the suites is further enhanced by a wide choice of finishes across its product range. This, combined with the ancillary profiles and beads, improves sales opportunities by providing home-owners with the ability to personalise their windows and find a style that suits their own tastes.
The brochures are supported by supplementary Features & Benefits literature to help fabricators communicate the benefits of the systems to installers. More technical than the aspirational brochures, these guides look at areas such as profile thicknesses, bead and glazing options and performance.
They explain the nature of PVC-u profiles with easy-to-grasp ‘cutaway’ photography and serve to remove the potentially confusing mystique of PVC-u systems; and further educate the consumer as to the desirability of these products.
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