Highseal introduces Insight’s SalesTracker™ to help fuel ambitious growth plans
Trade fabricator Highseal Windows is one of the first companies to introduce SalesTracker, the new database marketing system from Insight Data. Highseal’s Sales & Marketing Manager David Maybank explains.
“SalesTracker is a sales and marketing tool that enables us to analyse leads, track potential customers and manage sales activity. The beauty about the system is that it incorporates the Insight Database of 13,000 potential customers that automatically updates on a daily basis - we won’t get bogged down with out-of-date data or IT problems with updates.”
Insight Data developed the web-based CRM system to enable users to fully maximise their data. It contains data on 13,000 fabricators and installers with detailed information such as materials and products, frames per week, and even preferred window/roof system brand.
David Lewis, Insight Data’s Sales Manager, comments: “SalesTracker combines the highly acclaimed Insight database with a powerful, but easy-to-use, CRM system that manages sales and marketing activity. It can easily generate mailshot and e-shot lists, fax and telephone follow-up lists and provides management reports so that companies can maximise their sales and marketing budgets.”
David Maybank agrees: “Highseal has grown year-on-year and we have ambitious growth plans for the future. SalesTracker is a powerful tool that will help us continue to achieve it.”
Contact Highseal Windows Limited on 01724 275411
Contact Insight Data on 01934 808293 or visit www.insightdata.co.uk
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