Facts for Fighting Back With
Campaign launches free fact sheet putting the case for PVC-U and sustainability
Fighting Back With Facts, the pro-PVC-U campaign launched by Crystal Direct Chairman Martin Randall, has published a free, downloadable fact sheet putting the case for PVC-U as an eco-friendly, environmentally responsible building material. The fact sheet, which is available online at www.fightbackwithfacts.com,, is intended to give installers and others in the industry the information they need to combat misinformation and anti-PVC propaganda with hard facts on PVC-U’s green credentials.
“We want to provide a practical resource that installers can actually use to help them sell the genuine advantages of PVC-U.” Randall explains. “Homeowners are becoming increasingly concerned about the environmental impact of their purchasing decisions. On all the major green issues, from energy efficiency and recycling to sustainability and whole-life costs, PVC-U has an extremely positive story to tell. To date, however, the industry has failed to get this message across to homeowners. It’s time we did something about this and set the record straight.”
To view the fact sheet and find out more about the campaign visit www.fightbackwithfacts.com,
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